MUMBAI: Colgate-Palmolive said it needs to increase market share in India, indicating increased pressure in a country where the company still controls half the oral-care market with its eponymous toothpaste and other products.“In India, we are growing, but we need to improve our share performance and we are expanding our naturals Vedshakti platform by broadening the geographic reach and introducing a wider range of price points,” Ian Cook, the global chief executive officer of the US multinational, said in an investor call.