Wanda opens doors to Chinese film metropolis but turns focus back home

Reuters  |  QINGDAO, China 

By Li and Joseph Campbell

Covering an area equivalent to more than 200 football pitches, the 400-acre Oriental Metropolis boasts the world's biggest studio and has been touted as China's answer to

The $8 billion project, built partly on an artificial island, also includes hotels, a theme park and a yacht club.

Wang, whose group controls U.S. and U.S. studio Legendary Entertainment, promised generous subsidies for but indicated a focus on China's domestic film market.

"We will boost the Chinese industry development," Wang said at the project's opening ceremony.

"We will also turn into a global hub for film," he said, making no reference to in his brief speech.

Hundreds of Chinese film industry representatives attended, as well as executives and officials that included the of province.

The launch came as the mutual courtship between and looks less rosy.

A handful of U.S.-film ventures have fallen apart due to cultural clashes. Financing deals - including Wanda's $1 billion wooing of - have also collapsed. Hollywood's share of the Chinese market has lost ground to a surge of popular and sometimes patriotic-minded Chinese films.

So far, no American has been produced at Oriental, which partially opened in 2016, except Legendary Entertainment's "Pacific Rim: Uprising" and "Great Wall".

Wanda said previously it aimed to host at least five to six projects in its first year of full operation in 2018.

DOMESTIC BLOCKBUSTERS

Oriental Metropolis is looking to appeal to domestic demand, and is in no rush to attract A-listers, told in an interview, in contrast to the company's previous ambition to get producers to sign up.

All the 30 completed sound stages have been booked to make domestic movies, including a 3 billion yuan ($474 million) fantasy based on a Chinese classic novel, Sun said.

Sun added that production companies will not get subsidies unless they receive the green light from Chinese regulators, potentially a hurdle for foreign makers. is known for its heavy-handedness in the entertainment industry and censors are tough.

"We are not making any commitment yet," David Kornblum, vice of international sales and marketing for the at Studios, told on the sidelines of Saturday's launch.

China's box office revenue is still swelling at double-digit rates after years of breakneck growth and, with know-how and bigger budgets, Chinese movies are gaining momentum as they find ways to play on domestic themes and improve production quality.

($1 = 6.3325 Chinese yuan renminbi)

(Reporting by Li and Joseph Campbell; Writing by Ryan Woo; Editing by Paul Tait)

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Sat, April 28 2018. 15:26 IST