Google joins hands with Indian tourism ministry

Published on : Saturday, April 28, 2018

 

Commenting on the move, K J Alphons, Union Minister of State (Independent Charge), Ministry of Tourism said, “India is an iconic destination that offers unique experiences of climate, geography, culture, art, literature, and food. We want to give people in India and across the world an opportunity to immerse in our country’s rich heritage. Through our partnership with Google, we want to engage new and global audiences and offer them immersive content in a never-before-seen manner.”

 

Commenting on the partnership, Luisella Mazza, head of operations at Google Arts & Culture said, “Google Arts and Culture brings the best of travel experiences from the world to the fingertips of culturally curious people and travel enthusiasts. Through our partnership with Ministry of Tourism for their internationally acclaimed Incredible India! campaign, we want to bring new and global audiences to India’s rich heritage and history.”

 

Google says that the 360-degree video is built using the best of 360-degree video capture technology including Google’s Yi Halo camera. The background music is melodies of the regions shown in the video. Google Cardboard can even turn the 360 video into a fully immersive Virtual Reality experience.

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