The app offers all the features that the standard desktop app does — Access to Apple Music, syncing iOS devices, and double up as a media player. The UI also looks similar to the desktop app with the menus and shortcuts intact.
The inclusion of iTunes will boost the popularity of the Microsoft Store that has suffered from the lack of developer support. But things are looking up for the Redmond-based company. Earlier, Spotify, that will soon launch in India, also brought its app to the Microsoft Store using Desktop Bridge, Microsoft’s solution to convert traditional desktop software to apps. The move is also part of Microsoft's efforts to cross-pollinate the ecosystem with the inclusion of Apple products on its store and the presence of Microsoft apps on both Apple App Store and the Google Play Store.
iTunes users can download the app from the Microsoft Store from today. However, if you have the desktop app of iTunes installed, the Store version will remove that and migrate your setting from there to the app when you run it for the first time.