FEW WORDS CARRY the damning power of “basic.” While fashion brands generally eschew the term, squirmingly avoiding its connotations of pumpkin spice lattés and yoga pants, designer Scott Sternberg fully embraced it for his new direct-to-consumer venture, the Entireworld.
Even he, though, wants to elevate the idea. “How can a basic not just be basic?” the Los Angeles-based creative director said of his mission. “It seems like a boring question to ask, but for somebody who has designed for 15 years [I found it] way more challenging...