New SiteMinder Study: Google, TripAdvisor and Brand.com Equally Important to Driving Direct Hotel Bookings

The finding is one of many in SiteMinder’s Global Hotel Business Index 2018: What are the key drivers on a hotelier’s path to success?, which surveyed more than 550 hoteliers from both independent hotels and hotel groups around the world on their key focuses and expected drivers of success for the upcoming year.