Infiniti touts the quality of its seats in the newest viral video to make our list.

"For centuries," the 15-second ad begins, "the best seats were built for one." Ominous music scores slow, pull-in shots of royal thrones until it reaches a crescendo on an Infiniti QX80. As the camera pans across the interior, the caption reads: "But now, there's one for all of us."

"Thrones" enters our list at No. 3, with nearly 3 million views. Kia's humorous take on kids getting ready for the upcoming FIFA World Cup topped our list, with 9,459,871 views.

Also new this week was a video from Hyundai.

1189%

Kia's Official Match Ball Carrier

61%

Feel Alive

NEW

Thrones

NEW

Hyundai x 2018 FIFA World Cup

Returnee

FIFA 2017: We All Feel the Same

63%

Beyond the Battery

Returnee

Longest Vehicle Drift

-18%

All-New Buick Enclave

71%

Take a Millisecond and Make it Last Forever

126%

Long Distance

Source: Visible Measures

Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

Viral video rankings for week of 4/24/2018

Infiniti touts its throne