Aegon Life Insurance appoints MindShift Interactive as social media agency

In a recent announcement, MindShift Interactive has won the social media mandate for Aegon Life Insurance. The account, which will be handled out of the agency's Mumbai office, was won post a multi-agency pitch.

Commenting on the appointment of the agency, Martijn de Jong, chief digital officer, Aegon Life, says in a press release, "Digital is at the core of our marketing strategy and MindShift Interactive's unique approach in this space will help us strengthen our bond with our customers in this fast-paced and evolving digital environment."

Mandeep Singh Gulati, DVP Marketing, Aegon Life, said, "Social media is an important tool to connect with your customers, spread awareness and provide education. We are confident that MindShift Interactive's understanding of the Life Insurance space, strategic thinking and creative drive will help us establish a unique bond with our audience over social media."

Commenting on the win, Zafar Rais, chief executive officer, MindShift Interactive, says in a press release, "We are quite excited to have Aegon Life Insurance on board and look forward to creating unique digital experiences relevant to their audience. Our alignment towards the brands vision gives us confidence in being able to drive new forms of engagement and creating new opportunities through listening and insights. We look forward to a long and enriching relationship with Aegon Life."