F1 Racing: Why is Aston Martin in this relationship with Red Bull?

Andy Palmer: I'm going to have to give you a bit of background on the turnaround of Aston Martin because it's fundamental to that story. It's a seven-year plan moving the company from being a great brand that's a financial basket case, to being a very profitable company keeping that strong brand.

What we're trying to do is become the LVMH [Moet Hennessey Louis Vuitton DSE] of luxury automotive. As you know, LVMH have lots of different brands, all looking for a different type of customer within the luxury area. So we're using the Aston brand, Lagonda and our partnerships, to do exactly that - to create the only car group that could address all aspects of the luxury grid. Ferrari aren't going to make a three-box saloon to compete with Rolls Royce, and Rolls Royce aren't going to make a mid-engined car to compete with Lamborghini. But we can, in all cases.