Published on : Tuesday, April 24, 2018
While speaking fervently about destination Africa and flying proudly the African flag high, the CEO of Africa Tourism Partners, Kwakye Donkor stated that Africa is a multi-faceted destination with more than 54 unique places to explore, and tourists to Africa will always be spoilt for choice. “Africa is a continent and a world in one continent with unique attractions, vibrant culture and experiences beyond wildlife. Even though tourism safety and security is an issue, it all depends on whether one sees the glass as half full or half empty, but to him the glass is always half full,” he explained
Donkor’ main message is that African tourism safety and security is not as bad as it is in different countries of the world, simply because African countries and their security agencies are aware of the hot spots of safety and security, and are pro-actively dealing with these. “Our major challenge, however, is brand equity and perception deficit the continent faces. Therefore, African governments, particularly, tourism agencies and their parent ministries will have to collaborate with their private sector entities to change these perceptions. If not, the momentum building and creating more power brand Africa will not just continue of its own accord.” He emphasized.
Tags: las vegas