Ignite Mom's Creativity This Mother's Day With The Unexpected Gift Of Fire

New survey commissioned by Bernzomatic uncovers moms' desires to be empowered and creative, and how a torch can help

News provided by

Bernzomatic

08:01 ET

COLUMBUS, Ohio, April 24, 2018 /PRNewswire/ -- Think outside the box for this Mother's Day and give mom a gift she can get fired up about, literally. Ditch the ordinary flowers and chocolate, and instead help mom reach for something new, challenging and exciting by giving her a blowtorch. According to a new survey from Bernzomatic, the leader in hand-held torches, a torch might be higher up on her wish list than anyone thought. It will inspire the leading lady in your life to 'torch like a mother' with dozens of creative uses in and around the house, from home décor to crafting and cooking.

Bernzomatic surveyed 1,200 moms aged 18-65 to learn more about what makes them feel the most empowered, and what types of creative projects they're interested in trying, to see if a torch could potentially help them. Turns out that it certainly can, as when asked about what makes them feel most empowered, 69 percent said mastering a new skill, 54 percent said completing home repairs by themselves and 49 percent said using tools to create, fix or build.

"There's nothing better than the sense of accomplishment from mastering or creating something for the first time," said Janna Stanford, director of customer engagement for Bernzomatic. "Give that feeling to mom this Mother's Day. She will learn that using a torch is truly exhilarating and opens the door to endless creative possibilities through the transformative power of fire. Whether discovering a new hobby or fixing something with her own hands, a torch is the gift that keeps on giving."

How to Utilize a Torch: Setting Creative Possibilities Ablaze

When it comes to creative projects moms want to try, home décor (54 percent), crafting (46 percent) and new kitchen techniques (45 percent) rose to the top of the list. And while two-thirds (69 percent) of moms said they feel empowered to try new hobbies in their day-to-day lives, 57 percent have never actually used a torch because they just "never really thought about it."

Unlike other tools that perform one sole function, with a torch, the opportunities to create are plentiful. Bernzomatic recommends these torch projects to spark ideas for you and mom:

To give the gift of fire, you can find Bernzomatic torches at major hardware retailers nationwide. Find more inspiration and ideas at www.Bernzomatic.com.

Survey Methodology

This United States survey was conducted online by Bernzomatic from March 15 – 20, 2018 among 1,211 respondents of moms, aged 18-65, with one or more children.

About Bernzomatic

Bernzomatic, a Worthington Industries brand, has been the leader in the blowtorch category since 1876. With a passion for craftsmanship and creation, Bernzomatic believes in providing the right tools and inspiration to take on projects and redefine what you can achieve. Bernzomatic products set the standard in safety, durability and performance, and include handheld torches, fuel cylinders, butane lighters and project accessories that can be used on the job site, in the home and in the hands of those with a desire to create. Find your fire at www.Bernzomatic.com.

MEDIA CONTACT
Maureen Murray                   
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Maureen.Murray@zenogroup.com  

 

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SOURCE Bernzomatic

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