In 2017, for the first time, the Internet topped all other advertising spending by dealerships combined. Here are the percentage breakdowns in ad spending by the average U.S. new light-vehicle dealership. Figures may not equal 100% because of rounding.
| Internet | Direct mail | TV | Radio | Newspapers | Other | |
| 2007 | 17% | 10% | 17% | 17% | 27% | 12% |
| ... | ||||||
| 2013 | 27% | 11% | 20% | 16% | 17% | 10% |
| 2014 | 26% | 11% | 23% | 16% | 15% | 9% |
| 2015 | 28% | 10% | 24% | 16% | 14% | 9% |
| 2016 | 34% | 10% | 24% | 15% | 8% | 8% |
| 2017 | 55% | 7% | 15% | 10% | 6% | 6% |
| Source: NADA Data 2017 | ||||||