Consumer electronics major Samsung is aiming 40 per cent market share in the microwave oven segment in India by the end of this year on the back of more innovative range of products, a top company official has said.

In 2017, Samsung had 33 per cent market share in the segment by volume in the country and 35.5 per cent by value in 2017. In 2013, it had 22 per cent market share by volume and 23.5 per cent by value.

“We are looking to better our market position and we would be touching 37 per cent (market share) by the end of first half of 2018)... We would touch market share of 40 per cent by the end of this year as we launch more innovative products,” Samsung India vice president consumer electronics business Rajeev Bhutani told PTI.

Samsung eyes 40% share of Indian microwave oven market in 2018