A few days ago, Riyadh saw the first event of its kind in Saudi Arabia in the fashion category, Riyadh Arab Fashion Week, which was the first official fashion week in the Kingdom, held in Riyadh City at the Ritz Carlton Hotel and organized by the Arab Fashion Council. The event received a global support by the international fashion community, which reflects the deep belief in the unique position of the Kingdom of Saudi Arabia not only in the economic field, but also in the cultural and creative fields.
The event continued for several days and was attended by a group of the top global and regional brands and designers, among whom are the Italian designer Roberto Cavalli, the French designer Jean Paul Gaultier, the Russian designer Yulia Yanina and the international Lebanese designer Basil Soda. Moreover, the event showcased the first official fashion platform in the Kingdom through a group of Saudi female designers such as Reem AlKanhal, Arwa AlAmmari, Meshael AlRajhi, Arwa AlBanawi and Alia AlSawwaf. The event also witnessed an impressive attendance of different Arab and global fashion media as well as social media influencers.
Meanwhile, the Title Sponsorship of Huawei Consumer Business Group (CBG) Saudi Arabia of this event was remarkable. And in this occasion, the President of Huawei CBG Saudi Arabia, Mr. Pablo Ning said: “we are happy to sponsor the first Arab Fashion Week in Riyadh City, believing in expanding the role of smartphones and mobile devices not to be only exclusive to communication but also become a part of self-expression. Therefore, at Huawei, we always focus on providing elegant and attractive design in addition to the highest performance levels. Thus, we showcased our latest phones “HUAWEI P20 Pro” at Riyadh Arab Fashion Week, which is the smartphone series that was unveiled recently at the conference we held in Paris. The new phone features the first triple-lens camera in the world, co-engineered with Leica, to take professional-camera-like photos, which paves the way for a new smartphone photography era.”
Additionally, Mr. Pablo Ning added: “the photography of HUAWEI P20 Pro is considered a smart choice, especially in regards to low-light photography, where HUAWEI P20 Pro features The HUAWEI P20 Pro sports a revolutionary and highly-sensitive image sensor of 1/1.7 inches, to enable the device to capture more light and produce cleaner, higher-quality shots.
According to a report by the international DxO Labs, a certified website in testing smartphone cameras and image quality, HUAWEI P20 Pro is able to show more enhanced details and less noise in comparison with its competitors. Furthermore, automatic image adjustment, automatic white color balance, and exposure features greatly reduce noise levels. This also helps keeping a beautiful light color when the lighting is plain, making HUAWEI P20 Pro phone the perfect smart choice of photography in low-light situations.”
On the other hand, with the penetration of smartphones worldwide, users have become increasingly dependent on them to capture their beautiful moments and share them with others. When we take photos with smartphones, we immortalize moments to become memories in the future. Therefore, Huawei made a great achievement in technology, and upgraded smartphone photography to reach completely new levels through its technology such as HUAWEI P20 Pro phone, which allows taking photos that transfer reality, emotions and human interactions.
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