SEIKO Exhibition at Milan Design Week 2018
Seiko Watch Corporation has participated in the world’s most important design celebration, Milan Design Week 2018 which takes place each April in the Italian city.
“Our exhibition showcases an art installation themed on the Grand Seiko brand that made its debut in 1960 as the “ideal” watch and its “Spring Drive” movement, Seiko’ s unique and innovative mechanism that combines the power of a mainspring and the accuracy of a quartz crystal,” Shinji Hattori, Chairman and CEO, Seiko Watch
From among the Grand Seiko collection, Seiko has chosen the “Spring Drive” movement as the motif of its exhibit due to its smooth glide motion of the second hand it produces–a reflection of the silent and continuous natural flow of time that is at the heart of the Japanese sense of beauty.
“We would like to communicate the worldview we have incorporated in our Grand Seiko brand watches in the form of an art installation that can be experienced by the five senses and provoke an emotional response, added Hattori..
