Thomas Cook India focusses on the Forex market opportunity. Launches ‘The Grand Forex Festival’ to catalyse demand, Witnesses 26% growth in uptake.
Highlights
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· The Grand Forex Festival launched with a limited period Best Rate Challenge- that resulted strong growth of 26% · The Grand Forex Festival continues till June 30, 2018 · Mega prize- Abu Dhabi Holiday for 4 lucky winners · Daily prize- 1 free Goa holiday · Special offers on card: 2N/3D stay at Sterling Resorts · Assured gift of shopperstop.com /Croma voucher of Rs 500 on every purchase · Attractive rates on every foreign exchange purchase · Get 30% off + 40% cashback on OYO Money · Weekly prize: 1 American Tourister Spinner Stroller Bag |
Mumbai, April 19, 2018: Thomas Cook (India) Ltd., India’s leading integrated travel and travel related financial services company, launched the “Grand Forex Festival”, to leverage the strong potential of the Foreign Exchange market in India.
Thomas Cook India’s internal data had highlighted strong demand for its Forex business. Hence, in a focused initiative to tap into this growth potential and expand the Foreign Exchange market, the company had created a unique property, the Grand Forex Festival, a first of its kind in the sector. The Festival is strategically timed to coincide with India’s crucial booking window; hence catalyse demand for the holiday and student travel season.
The Grand Forex Festival was launched with a compelling limited-period Best Rate Challenge resulting in significant growth of 26%. The Festival continues till June 30, 2018, with assured gifts and attractive rates on the purchase of Foreign Exchange from Thomas Cook India. The mega prize of The Grand Forex Festival is a 3 day holiday to Abu Dhabi- for 4 lucky winners. Additional prizes include a free Goa holiday to be won daily and a chance to win a 2 night- 3 day stay at Sterling Resorts on Thomas Cook card transactions of over US$ 1000. Assured gifts to customers include a shopperstop.com & Croma voucher worth Rs. 500 with every purchase, 30% discount and a 40% cash back on OYO Money; also a weekly prize of an American Tourister spinner stroller bag.
The Grand Forex Festival offers can be availed across Thomas Cook’s pan India omni-channel network both online (mobile App & thomascook.in) and offline – at any of its 144 stores and Gold Circle Partner franchise outlets, and is valid till June 30, 2018
Mr. Deepesh Varma, Head of Sales & Relationship Management- Foreign Exchange, Thomas Cook (India) Ltd said, “Foreign Exchange contributes a strong 55% to the company’s overall business and we were keen to capitalize on this dynamic and growing segment. The Grand Forex Festival was hence conceptualized as a viable platform/property, strategically timed to coincide with our peak holiday season; also focusing on our corporate customers and student travellers. Our attractive offers, special rates and our limited period Best Rate Challenge has been instrumental in giving fillip to demand and within a short span, we have already witnessed an encouraging surge of 26% in Forex transactions.”
He added, “Our Grand Forex Festival continues till June 30th and we look forward to having India’s consumers transact with us to avail of the great benefits on offer.”