Skechers Pinches Investors

Shares plunge after the footwear company posts disappointing results, but the stock has its charms

What a way to lose money!

That is what shareholders in Skechers USA may be thinking after reading the opening quotes from the company’s chief executive in its Friday earnings release. “What a way to start 2018,” it begins, followed by a recitation of sales records and marketing highlights.

Skechers’ stock plunged 27% in midday trading.

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