Shares of eBay Inc. are up 1.5% in Friday morning trading after analysts at Credit Suisse raised their price target to $60 from $51. The new target is the highest among Wall Street analysts surveyed by FactSet. "As we look to the next five years of eBay's growth, we draw parallels with its global marketplaces platform peers in the form of Alibaba as well as MercadoLibre as we focus on its newly-announced payments [initiatives] as well as the potential for its advertising businesses," wrote the analysts, led by Stephen Ju. The company announced during its last earnings call that it would begin serving as the merchant of record for transactions made on its site when its deal with PayPal Holdings Inc. expires at the end of the decade. eBay shares are up 32% in the past 12 months, while the S&P 500 has gained 14%.