(WILX) - Girl Scout cookie beers flew off the shelves at North Carolina's Noda Brewing Company.
When Instagram launched in 2010, so did the appetite for food photography, as camera phones found a place at the dinner table.
Hundreds of millions of posts later the food and beverage industry is in a competition for cronut-level notoriety.
Trending now: Pizza on top of pizza, and unicorn anything.
The rainbow bagels at a local deli sell out almost every day.
Restaurateurs say social shares are boosting the bottom line, but insta-fame is fickle.
For now, businesses are happy to reap the benefits of the social media spotlight.
