Director of India F and B Rewards Program
Manage day-to-day operations and long-term strategy for Hyatts F B Rewards Program in India Conduct on-property operational training to ensure colleagues are educated on delivery of program guest experience Plan and optimize offering strategies and business plans to meet exceed program objectives Interpret data and synthesize information into meaningful offer and initiative recommendations to optimize member engagement Consult hotels on opportunities increase on-property recognition elements of program Manage program budget and P L Partner with Digital Marketing team to create and execute social media strategy for awareness and acquisition Hire manager and lead program team Understand what drives Food and Beverage loyalty in India and develop marketing initiatives and outlet incentives to drive program acquisition and retention Own strategic program partnerships experiences media etc Utilize data and results to engage regional senior management Area Vice-Presidents and hotel teams and ensure they are educated on the value of program on their business and develop action plans with underperforming hotels to improve results Identify best training method to educate those responsible for delivering program benefits and customer experience Lead remoted based program Sales agents