Reuters
General Motors Co. replaced the head of its Cadillac brand, as executives push for a swifter turnaround at the onetime U.S. luxury-auto leader.
Johan de Nysschen, the 58-year-old executive best known in the auto industry for helping Volkswagen AG’s Audi brand gain U.S. prominence a decade ago, is leaving the company effective immediately, GM said Wednesday. He will be succeeded by Steve Carlisle, a 55-year-old GM veteran who has been running the auto maker’s Canadian business.
Despite posting strong results in China, Cadillac has lost U.S. market share every year since de Nysschen’s arrival in September 2014. GM executives have said they view the rebuilding of the once-dominant brand as a long-term project. But they have grown impatient with the lack of progress in the U.S., according to people familiar with the matter.
GM President Dan Ammann praised de Nysschen for “setting a stronger foundation” for Cadillac’s growth, but added that the brand must accelerate its turnaround.
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