Gap expanding its subscription box service to children's pjs

Gap Inc. is expanding its subscription service through the BabyGap brand to include pajamas. The BedtimeBox will deliver three sleep sets every three months. Each shipment is $49, returns are free, and there's no fee for styling. "We've been testing the BabyGap Outfit Box for nearly a year, and have been seeing high retention rates and low return rates," said Margaret Yang, senior director of buying for Gap Kids and Baby online, in a statement. Gap launched its subscription service through BabyGap in October 2017. Gap shares have sunk 10.4% for the year to date while the S&P 500 index is up 1.1% for the period.