The report notes that eMBMS technology aims to combine the one-to-many broadcast systems used by TV and radio channels, and the one-to-one architecture used by telecom services. In essence, TV and radio channels offer one-way communication and can cater to lakhs of users at any given time. However, since telecom channels use two-way communication, the total number of users they can communicate with is limited. TelecomTalk notes that to use this service, customers will not be required to have an active internet connection as some content will placed in broadcast mode by the company.