How Tesla’s Elon Musk Makes a Strategy Out of Defiance

‘It’s like you have the normal world and then you have this Tesla bubble world where the rules don’t apply,’ critic says

Tesla Inc.’s public feud with a top safety investigator is highly unusual in business, but classic Elon Musk.

The chief executive’s split with the National Transportation Safety Board this past week over its investigation into a Tesla car crash is the kind of brash move that Mr. Musk has made repeatedly in the 14 years since the electric-car maker was founded. From the kinds of cars he sells to how makes them to how he promotes his company, Mr. Musk has made defiance of convention a point of pride, and made dismissing of...