Comcast to Bundle Rival Netflix in Plans

Deal marks Netflix’s first billing integration with a U.S. cable operator

Netflix Inc. and Comcast Corp., once bitter rivals, are more closely binding their fortunes together after a couple of years of detente.

The companies said Friday that Comcast will begin bundling Netflix with plans for cable TV, phone and internet starting this month. The integration effectively allows customers to pay for both Netflix and Comcast services on one bill, through Comcast.

The...