If one were to summarise our lifestyle aspirations in hashtags, #ecoconscious, #hyperlocal and #organic would feature high on the list. These keywords have started defining food choices, with many cheering for farm-to-fork, root-to-fruit philosophies.
And now these have seeped into beauty regimens as well. Why should a face mask stop at just adding a pearly glow to your face when it can fulfil a higher purpose by being certified organic, natural, vegan, ethical and cruelty-free? Welcome to the clean-and-green beauty movement, the trend for 2018. And if you are reading this, with a ...
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First Published: Fri, April 13 2018. 23:59 IST
