Airtel’s new scheme to push customer to upgrade to 4G smartphones

Telecom service provider Bharti Airtel has rolled out a special initiative to help more Indians get on to the digital highway.

Under the initiative, Airtel customers on 2G/3G mobile devices will be eligible for 30 GB data free when they upgrade to a 4G smartphone.

Pre-paid customers will get free 1 GB data every day for 30 days over and above any pack they charge with. Post-paid customers will get FREE 30 GB data (with roll-over) in their first bill cycle over and above their plan benefits.

"While 4G smartphones are fast becoming the norm, for millions of customers with feature phones/3G devices the upgrade to a 4G smartphone is a big decision and a long-term investment. This is one of the largest customer rewarding programmes, and with this initiative, our customers shall get an opportunity to experience the online world at 4G speeds and fully unlock the potential of their smartphones. We believe this will help millions of our customers to fulfill their aspiration of owning a 4G smartphone by making the transition more rewarding," Vani Venkatesh, CMO, Bharti Airtel, in a release.

This programme will complement Airtel's 'Mera Pehla Smartphone' initiative, under which Airtel is partnering with multiple mobile handset manufacturers to create an open ecosystem of affordable 4G smartphones and bring them to the market for virtually the price of a feature phone.

Customers can check the eligibility and claim the free data benefits by calling the toll free number 51111 or on My Airtel App.