Tie-up with Lazada opens door for Razer to tout software sales

Razer says the partnership will create a one-stop shopping venue for physical goods and digital content
jaccheok@sph.com.sg@JacCheokBT

At a glance, gaming company Razer's tie-up with online retailer Lazada – a digital game store launched on Wednesday – appears to be about providing Razer with an additional platform to tout its wares.
PHOTO: REUTERS

Singapore

AT A glance, gaming company Razer's tie-up with online retailer Lazada – a digital game store launched on Wednesday – appears to be about providing Razer with an additional platform to tout its wares.

But underlying the partnership is Razer's push to broaden its offerings