Businesses today have a fight on their hands. In one corner you have the proliferation of data, increasing customer demands, rising costs and regulatory burdens. In the other corner, you have costly onpremise servers and datacentres, with one arm maybe pinned down and tied to providers giving nothing but constraints and inflexibility. Safe to say, it’s not a fair fight. But it could be. Greater still, it doesn’t even need to be a fight, but a transformation opportunity offering businesses a myriad of benefits and opportunities in the digital age.

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