Ten years of unbridled popularity and a 100 per cent year-on-year growth in its user base later, YouTube India is up against its first big hurdle.
Big Indian brands, following in the footsteps of global peers are getting feisty about inappropriate content that appears alongside their ads on the platform while users are questioning its content moderation policy and use of personal data, in the aftermath of the Facebook-Cambridge Analytica scandal. While almost everyone acknowledges that there is a crisis of trust engulfing social media brands in general and also YouTube in particular, ...
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First Published: Wed, April 11 2018. 14:42 IST
