Scotland’s Chinese tourism market experiences major boom

Published on : Tuesday, April 10, 2018

Scotland’s Chinese tourism marketChinese visitor number and their growing rush to Scotland have raise by almost 200 percent in the last few years.

 
Recent statistics have disclosed that Chinese market at present worth £36 million in comparison to just £7 million 10 years back.

 
Roughly 41,000 Chinese people either for a holiday or a business trip visited Scotland with average length of stay exceeding 12 days.

 
The recent statistics revealed by First Minister Nicola Sturgeon while visiting Beijing, have come out weeks later than the first direct air link between Scotland and China was established.

 
From June onward, Hainan Airlines will conduct flights twice a week between Bejing and Edinburgh. To quote Ms Sturgeon,“Tourism is a vital part of Scotland’s economy, and these figures demonstrate the growing significance of Chinese visitors to our country. It is important we continue to build on this, particularly with the confirmation of the first direct air route beginning later this year. During my visit I will carry out engagements to further strengthen our relationship with China in a number of sectors, including tourism. I am travelling with the message that Scotland offers a warm welcome to all visitors, with our unique mix of history, stunning scenery and world-class culture and food and drink. Increasing tourism deepens the friendship between our two nations, and this can only help firms who do business in China.”

 
This week, dozens of travel firms of China are due in Scotland for VisitScotland’s annual industry trade fair.

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