Nike acquires 2nd company in a month for its customer strategy

Nike Inc. NKE, -0.55% acquired its second company in less than a month as part of its "Consumer Direct Offense" strategy to better serve its customers. Nike said it acquired Tel Aviv-based computer vision firm Invertex Ltd. for an undisclosed sum. The company, which makes software to scan a customer's body for product fittings, has received $2 million in seed funding, according to Crunchbase. In late March, Nike said it acquired consumer data analytics company Zodiac Inc. for an undisclosed sum for its "Consumer Direct Offense" strategy. Nike has not been in acquisition mode for a while, having last acquired virtual community Virgin Mega USA in 2016. Nike shares were unchanged at $67.18 after hours.