The BBC has received official complaints about a Breakfast presenter's "off putting cascading hair".
Tina Daheley, 37, posted a selfie on her Instagram page with the viewer's critique beneath.
"I would like the presenter on BBC Breakfast this morning to tie her hair back," she wrote.
"She would look so much more professional. I don't doubt her ability but her cascading hair is off-putting."
Daheley, who presents the news, sport and weather bulletins during The Radio 1 Breakfast Show with Nick Grimshaw as well as BBC Breakfast has continued to appear on BBC television programmes with her hair down.
Last week she presented a segment on BBC Radio 4 Woman's Hour about hair washing, admitting she had recently gone from washing her locks once a day to once a week.
Responding to the complaint fans and friends of the presenter urged her to continue to wear her hair down.
“Good grief I’d walk barefoot through the snow for hair like this … you can never please some people," Twitter user Lucy Mitchell said.
James Longman, ABC News foreign correspondent, wrote: "This person is obviously jealous and balding. Your hair should have its own show or channel."
Romy Gill, the TV chef, told Daheley on Instagram that when she "did the James Martin Saturday show I got the same".