Would you pay for Facebook if it stopped mining your data?

Facebook
Facebook has said not targeting adverts would mean users having to pay for data Credit: AP

Facebook's Sheryl Sandberg has said the social network would have to charge its users if the site did not use personal data to target adverts.

"Our service depends on your data," the company's chief operating officer said. "We don't have an opt-out at the highest level. That would be a paid product."

The statement, in an interview with NBC, illustrates the social network's conundrum as it grapples with the Cambridge Analytica data privacy scandal and new laws that require internet companies to give their users more control over personal data.

Facebook has faced suggestions in recent weeks that it should allow users to opt out of data sharing if they choose to pay a fee, something the site does...

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