Recently, PropertyGuru announced a brand refresh that includes redone websites, apps, and a logo and slogan that captures their new mindset.
The move is in line with the Group’s strategy to become a high-growth technology company.
The new websites and apps leverage AI (artificial intelligence) to recognize behavioral cues and determine the kind of properties and content users are likely to be interested in.
As the technology learns more about each user’s unique needs and preferences, it will provide smarter and more accurate solutions.
Commenting, Bjorn Sprengers, Chief Marketing Officer of PropertyGuru, said: “People’s expectations of exceptional user experience have been shaped in recent years by technology brands. We felt that it was time for the property industry to catch up.”
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