Purplebricks, residential portal, is launching in New York City, promising to do away with brokerage fees.
“Our view is that in 2018 no one should be paying 5, 6 or 7 percent to sell their home, given the changing consumer behavior and access to information and viable alternatives,” said Eric Eckardt, the company’s U.S. CEO.
“Look at other verticals today. If you’re going on vacation, you’re not going to a travel agent. You’re going online,” he said during a phone interview. “Our model is aligned to meet the consumers’ changing behavior.”
The U.K.-based company, which charges sellers in the U.S. a flat $3,200 fee, has been growing fast. After launching in 2014, the firm has operations in the U.K. and Australia, and it opened a Los Angeles office last year after raising $60 million from investors.
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