Grenada tourism is booming on this sovereign state.Published on : Saturday, April 7, 2018
Grenada tourism is booming on this sovereign state.
This southerly island is making a buzz in terms of tourism, grabbing awards and attention from overseas tourists.
Last year, the island won the Best Caribbean Destination title from the Caribbean Travel Journal and in January of his year, Grenada showed off a 30 percent growth in visitors arrivals during the same time last year with 100, 654 visitors. All visitor categories showed a growth including Stay over (13, 815) up by 13 percent, Cruise (82,797) up by 37 percent and Yachting (4,042) up by 43 percent.
All of this is a consequence of the work being done by the Grenada Tourism Authority.
“The strategy is to market the destination,” said Patricia Maher, CEO of the GTA, during an interview with Loop.
“Grenada is an amazing place; it has so much to offer the visitor. Our job is to market the destination and to spread the word and to share and let the world know what a fantastic place Grenada is. We like to emphasise that we are Pure Grenada, it is our brand. Pure because we are authentic, unspoilt, real Caribbean islands and, of course, there are the spices we are famous for.”
In 2016, Maher was nominated as the CEO of the GTA and under her watch; the organization has increased its marketing efforts.
A contingent from the GTA along with hoteliers was in Trinidad lately to endorse the island and all its activities.
“Pure Grenada has been around as a brand since 2014 and a lot of work was done on it but we said let’s elevate it, bring it to another level so we engaged a lot of international media.
Last year we had four international media trips planned for the island for each quarter and they found amazing stories to write about. The Wall Street Journal voted Grenada as one of the top ten hot destinations to visit in the world. To crown it all off Expedia awarded us the Caribbean destination of the year 2017, we got the award in Puerto Rico in January this year,” said Maher, who worked as a destination manager for a German group of companies before going into Telecom.
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