Demna Gvasalia and his brother, Gurum, launched their label, Vetements, back in 2014. The house’s subversive, streetwear-inspired collections immediately captured both the fashion zeitgeist, and the imagination of a generation of followers. Amongst its offerings were the now legendary £185 DHL t-shirt, £900 reworked vintage jeans and cigarette-lighter heeled sock boots- demand was stratospheric and Vetements rapidly achieved cult status.
Snapped up by stockists, from Net-a-Porter to Nordstrom, and photographed on the back of a plethora of street style stars, by mid-2015 the label’s popularity had reached fever pitch- queues snaked down streets when new drops landed and pieces sold out online...