Two of India’s largest consumer internet companies – Flipkart and MakeMyTrip – have entered into a strategic partnership that will see the former offer travel services on its platform.The tie-up will see Flipkart entering the online travel segment that is projected to touch $48 billion by 2020, growing at an annual compounded rate of 11-11.5%, and is a part of the ecommerce giant’s larger plan of aggressively entering new segments.
As per the terms of the partnership, according to a source, who spoke on the condition of anonymity, the tie-up between Flipkart and MakeMyTrip will see all three of the latter’s primary brands - MakeMytrip, Goibibo and redBus = available to consumers.
Correspondingly, all the three brands will also have access to Flipkart’s consumer base. The e-commerce company has an estimated 100-million registered users. Domestic flights will be the first offering under the travel segment that is expected to go live in the next few days. Other travel-related segments such as hotels, bus and holidays will also be a part of the offering in the coming weeks.