Writes BusinessDay's Colin Kruger:
Australian Agriculture Co chairman Donald McGauchie must have been over the moon when he launched the company's $100 million state of the art beef processing facility three years ago in the Northern Territory.
"We have never seen business opportunities of the magnitude we are seeing now," said McGauchie.
"We want northern Australia to benefit from Asia's growing prosperity and we want, what will be the Asian century, to be Australian agriculture's century as well."
It was all part of the grand plan to make AACo a premium meat marketer and seller, upgrading its image from that of a corporate country bumpkin selling cows.
On Wednesday AACo's new CEO, former Westpac currency trader Hugh Killen, gave his brutal verdict on the state of the art Livingstone abattoir.
AACo shares plunged after he gave the markets a taste of the full-year results due next month - it includes $65 million worth of impairments, and onerous contract provisions, against Livingstone.
The bad news was not limited to paper losses. The company flagged negative operating cash flows of up to $42 million for the year ending March 31, 2018.
While these are raw numbers, it looks rather ugly for a company which had net debt of $348 million at the end of March.
Killen, who started in February, announced the inevitable operational review "diagnosing the current business model" and identifying the changes that need to be made.
This includes a review of the Livingstone beef operation to "assess all available options and determine the optimal path to deliver shareholder value".
You definitely get the feeling that the schmick new abattoir is not long for this world and the grand new focus on the value-added sale of processed beef, instead of cattle, is not far behind.