Two days of judging 30 finalist teams across Print, Media and Marketing ended with a pick of six ultimate winners. Here’s a peek at the Young Lions competition and three teams which won a trip to Cannes Lions International Festival of Creativity, and the opportunity to represent India on the global stage.
#Overheard
Judges’ chatter
As clichéd as it might sound, the ideas that truly stand out are those that think out of the box.
I liked their logic (and charts to back it up). On a presentation deck by a HUL team.
Can I get the phone numbers of these teams? I want to hire them.
I am sure his CCO made him rehearse those lines.
Why didn’t I think of that idea?
#ProTip
Future Lions, pay attention
Read the brief. Read the brief. Read the brief.
Stick to the brief, but don’t get stuck on it.
Don’t meander, get to the idea/solution quickly.
Make the presentation lively and interactive.
Always present as a team.
Confidence and clarity of thought trump the Queen’s English.
Be patient and listen, please. The judges are not your enemies. A mediocre idea is a forgivable offense against creativity, a defensive participant who can’t take criticism is not.
Be a rebel with a cause. Campaigns based on social issues are not a confirmed ticket to Cannes Lions. It helps if you have a creative brand-led idea to hold it all together.
Take all the creative liberties you want. The client isn’t watching.
Photographs: Bharat Chanda, Shriya Patil and Nishikant Gamre.
Thumbnail image: ThinkStock
#Overheard
Judges’ chatter
As clichéd as it might sound, the ideas that truly stand out are those that think out of the box.
I liked their logic (and charts to back it up). On a presentation deck by a HUL team.
Can I get the phone numbers of these teams? I want to hire them.
I am sure his CCO made him rehearse those lines.
Why didn’t I think of that idea?
#ProTip
Future Lions, pay attention
Read the brief. Read the brief. Read the brief.
Stick to the brief, but don’t get stuck on it.
Don’t meander, get to the idea/solution quickly.
Make the presentation lively and interactive.
Always present as a team.
Confidence and clarity of thought trump the Queen’s English.
Be patient and listen, please. The judges are not your enemies. A mediocre idea is a forgivable offense against creativity, a defensive participant who can’t take criticism is not.
Be a rebel with a cause. Campaigns based on social issues are not a confirmed ticket to Cannes Lions. It helps if you have a creative brand-led idea to hold it all together.
Take all the creative liberties you want. The client isn’t watching.
Photographs: Bharat Chanda, Shriya Patil and Nishikant Gamre.
Thumbnail image: ThinkStock