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Arvind launches ready-to-wear private label for men

Press Trust of India  |  Mumbai 

Textile-to-conglomerate today launched its ready-to-wear private label for men, and announced plans for expanding its footprint by adding 60 stores this fiscal year, a said.

The company plans to the 'Ready to Wear' collection in 127 cities, at its exclusive stores, and online on in and nnnow.com.

J Suresh, managing director and chief executive officer of Lifestyle Brands while talking to PTI here said its stores will have a mix of 80 per cent of sales in fabrics, and the collaborative brands, while the rest is expected to come from its private label.

"Over time, we expect our brand sales to increase, as the company is looking to increase the overall play in the business-to-consumer segment," he said.

Currently, produces about 50 million garments in a year, which is mainly for branded apparel, and exports.

"The strong growth trends in the men's ready to wear category coupled with the customers' need for comfortable, fashionable apparel, which delivers value has opened up a significant opportunity that we are addressing with - Ready to Wear," he added.

also indicated that the company is expanding its footprints with 60 more exclusive stores planned to be opened this year.

The company has 150 stores at present, and is planning to add a 100 stores annually over the next three years.

and branded apparel accounts for about Rs 800 crore in revenues for the Rs 7,000-crore company at present.

"We are looking to increase the revenues from the textile to Rs 1,000 crore in two years," said

offers over 15 global brands and formats across various apparel and fashion categories in the country at present.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, April 04 2018. 16:35 IST
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