It is well known that the global media and telecoms sector is in the midst of a period of significant upheaval as it deals with a number of challenging headwinds.

If adapting to the dramatic shift in the way that people consume media was not enough, organisations are also being forced to confront, and compete with, the rise of new media, and in particular the group of platform-cum-media companies now known colloquially as FAANG (Facebook, Amazon, Apple, Netflix, and Google). These businesses are at the forefront of changing consumer habits, and are successfully challenging traditional media and telecoms companies with scale and innovation.

Over the past five years the FAANG companies have enjoyed...