Spotify CEO Daniel Ek: Once the Music Industry’s Slayer, Now Its Savior

The Swedish entrepreneur built his business by proving its value to artists and record-label executives

Days before Spotify Technology SA would debut as a publicly traded U.S. company, its Chief Executive Daniel Ek retweeted Taylor Swift.

In 2014, the singer had pulled all her music from Spotify in a dispute over streaming revenue. On Thursday, she tweeted: “New video for #Delicate at midnight EST tonight. Only on @spotify.”

Mr. Ek added a...