Visit Mexico focuses on Chinese tourism market for expansion

Published on : Tuesday, April 3, 2018

The huge size of the tourism market of China is unavoidably making the country one of the most significant tourism markets for many neighboring countries. In the East Asia region, the economic magnitude of the Chinese tourism recently got highlighted with the South Korea tourism ban followed by a considerable loss in tourism revenue that was generated from it. However, this situation is not exclusive. In the Americas in general and North America especially, the United States plays the same principal role. For Mexico, the huge significance of U.S. travelers for the domestic tourism signifies diversification is key. For Mexico, the key to diversifying tourism source markets is China.

 
Last year, China ranked 15th as Mexico’s largest source market in terms of tourist arrivals, responsible for 141,692 visits, or 0.8 percent of all overseas air arrivals. This not only put China at the back of the principal source markets like the United States and Latin America, but also behind long distance source markets like Italy and Japan.

 
In the meantime, by now, China is the most valuable tourism source market in the United States and positions the fifth-largest source of overseas arrivals. In Canada, Chinese visitors have also helped alleviating some of Canada’s overreliance on U.S. visitors.
Even Cuba is gaining major growth in the Chinese tourism market. Last year, in Cuba, Chinese arrivals increased by 17 percent (compared to 14.5 percent in Mexico), with a target to reach 60,000 Chinese arrivals this year. To say that there’s a lot of possibility for Mexico in the tourism market of China and would be an exaggeration.

Tags: chinese Tourism