Published on : Tuesday, April 3, 2018
The possibility of the tourism of Brazil to welcome Muslim travelers can be better explored and the investments required would not be unjustly high. As per Ibrahim Abu-Helil, a tourism consultant in Jordan, few easy adaptations would recognize hotels and attractions to organize Muslims, which has become common in other destinations.
“Brazil wasted too much time, but there’s still an opportunity to take part in the halal tourism market,” said the consultant at the time of the panel halal at the Brazil-Arab Countries Economic Forum, arranged by the Arab Brazilian Chamber of Commerce on Monday (02) at Hotel Unique in S?o Paulo. He mentioned that halal tourism in 2017 churned out USD 192 billion across the world and is expected to generate USD 233 billion in 2020.
He also stated that small adaptations, like the supply of prayer rugs, the fixed times for using swimming pool by the Muslims and staff training would help to recognize the tourist accommodation establishment as halal. “In Japan, for instance, the government offered incentives [to boost halal tourism],” recalled the consultant, mentioning the Asian country as an example of investments made to welcome Muslim tourists.
The speakers at the panel also mentioned that halal is not a product or service, its kind of a lifestyle. The Arab Chamber’s director Mohamad Orra Mourad stated that the halal economy, comprising food products, cosmetics, apparel, Islamic finance and tourism, churns out USD 2 trillion every year in a market of 1.6 billion consumers.
“Everything we do, eat, relies on halal,” said Mohamed Saleh Badri, secretary-general of the International Halal Accreditation Forum (IHAF), the organization that seeks to standardize halal to the 57 Muslim-majority nations. “The value of halal consumption will reach USD 5 trillion in a few years.”
Tags: brazil, Halal tourism