A Sunshine Coast girl will be the face of a revitalized Queensland tourism campaign launched for the Gold Coast 2018 Commonwealth Games.Published on : Monday, April 2, 2018
A Sunshine Coast girl will be the face of a revitalized Queensland tourism campaign launched for the Gold Coast 2018 Commonwealth Games.
Premier Annastacia Palaszczuk announced the launch of ‘Beautiful One Day, Perfect The Next’ campaign, which is aimed to boost tourism across the state via a series of television advertisements.
The campaign was aired on television from yesterday and will roll out across the rest of Australia on Wednesday during coverage of the Commonwealth Games opening ceremony.
Tourism Industry Development Minister Kate Jones said that the new campaign would feature Queensland musicians Busby Marou, Sunshine Coast girl Georga Bartholomew and Redcliffe boy Wayne Douglas.
Ms. Palaszczuck said that the new campaign perfectly portrays the modern Queensland lifestyle “told through stunning photography and the experiences of real Queenslanders”.
“When you ask people what Queensland is all about they invariably say ‘Beautiful One Day, Perfect the Next,” she added.
Minister Jones said that the timing of the campaign is about leveraging the Commonwealth Games.
To quote Jones, “The Commonwealth Games will shine a spotlight on our state with 600,000 visitors and 1.5 billion people watching from home. So it’s important that we have a marketing strategy that will resonate with people. Queensland’s tourism industry is worth $25b and we’re committed to its continued growth, which this campaign will help deliver. Thomas Busby and Jeremy Marou are not only two of Australia’s most popular musicians, they are authentic Queenslanders. What this new campaign will do is highlight everything Queensland has to offer – pristine beaches, world heritage listed rainforest, the Great Barrier Reef, the vast Outback, our world-class calendar of events, our unbeatable experiences and our world-famous way of life. Having that story told by locals who symbolise everything that Queensland is about really will encourage travellers to find their perfect ‘next’.”
Tourism and Events Queensland CEO Leanne Coddington said that this new campaign is designed to connect with all audiences – families, older couples or singles, and would boost visitation to the state.
Jeremy Marou said it was a privilege to be involved in the new campaign.
Tags: Queensland tourism campaign