Hundreds flock to opening of H&M at Regina's Cornwall Mall

Hundreds of shoppers hungry for H&M apparel lined up outside the retail giant's new location in Regina today, marking the company's splash into the Saskatchewan market.

Clothing retailer hands out gift cards to 500 customers at opening of first store in Saskatchewan

H&M opened its first Saskatchewan location today, at Regina's Cornwall Mall. (CBC News)

Hundreds of shoppers hungry for H&M apparel lined up outside the retail giant's new location in Regina today, marking the clothing retailer's entry into the Saskatchewan market. 

H&M opened its new bi-level 25,500-square-foot location at Cornwall Mall Thursday morning, giving away H&M Access to Fashion Passes for the first 500 customers, valued between $10 and $300. 

People have been anticipating the store opening since the outlet first announced it would be coming to Saskatchewan, a little over a year ago.

The Swedish company opened its first Canadian stores in 2004. Since then, it has opened more than 80 locations across Canada.