Privateaser, the French platform focused on digitizing the event space reservation market, has closed an investment round of 10 million euros led by Serena Capital (Cheerz, Malt, etc.), together with ISAI and FJ Labs. The gala startup has raised 14 million investment and is in the internationalization phase with a focus on Spain. Follow the steps of another French technology that triumphed in Spain in restaurant reserves (LaFourchette-El Tenedor).
Madrid, the first city in which Privateaser landed last autumn and with which the French company began its international expansion is one of its priorities. Since its launch in the Spanish capital, Privateaser has generated more than an additional million euros in business volume to establishments associated with the platform, founded in 2014 by Nicolas Furlani, Alexandre Paepegaey and Raphäel Kolm.
This new operation will allow Privateaser to consolidate its leading position in Europe by strengthening its presence and growth in Spain, as well as expanding into new markets; and, secondly, to accelerate its development to become the leading solution for the management of spaces for events for both individuals and companies.
The main objectives of Privateaser for the next five years are very clear: obtain a presence in the largest cities in Europe, generate 500 million euros in business volume for its associated establishments and allow its users to be 80% more efficient in the organization of your events such as birthdays, after work and private parties.
Since its launch in the Spanish capital, Privateaser has managed to get more than 30,000 people to hold their events in the more than 300 stores associated with the platform. This has generated more than an additional million euros in business volume to establishments in just a few months.
The 100,000 million euro market
"Until now, organizing an event involved a slow, tedious and manual process that, thanks to our platform, becomes something easy and fast that the user can do in a couple of clicks. Now the priority is to educate the market to discover that booking a place is free, fast and transparent thanks to Privateaser," explains Daniel José, Country Manager in Spain.
Privateaser has European ambition, whose potential business value is estimated at more than 100,000 million euros. Since its creation in 2014, more than 1.5 million people have attended an event organized by Privateaser. The startup is digitizing a market valued at 100,000 million euros in Europe, as it happened with the hotel reservation in 2000 and the reserve of restaurants in 2010.
The above article was written and published in Spanish and has been translated into English. Click here to read the original article.
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