Back from the India trip, the entrepreneur Brook Eddy went looking at several Colorado cafes a brew that tasted the same as the one she had in India, but could not find it. She did not give up. If what she wanted was not to be found anywhere across the US state, she would make it herself.
And so in 2006, Ms Eddy started making a concoction that she called "Bhakti Chai" concentrate, stuffed gallons of them in the back of her car, and started selling it to people. Her website claims the iced Bhakti Chai's fresh ginger and spicy masala flavour gained a cult following and soon the home-made product can be found at some coffee shops in Boulder, Colorado.
"I'm a white girl born of hippie parents in Glenwood Springs, Colorado, and then raised in Michigan, right? I shouldn't really have this pulse for India, but I do. I love the chaos and vibrancy. Every time I come I'm introduced to something new. It's just real," Ms Eddy told a weekly in the US.
She sold the infusion in attractive mason jars from the back of her car.
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In 2007, Bhakti Chai got a website made, which helped the brand reach more consumers. A year later, Ms Eddy quit her full-time job to focus on building Bhakti Chai's retail infrastructure.Ms Eddy, a single mother of twins, was among the top five finalists in Entrepreneur Magazine's "Entrepreneur of the Year" award in 2014. This year, her company's projected revenue is $7 million.